Why you need 360 degree branding
If you’re a little bamboozled by the term ‘360 degree branding’ then let me explain what it is in normal speak instead of online jargon… 360 degree branding is, essentially, making sure your branding is represented at every customer touch point. From...
Is the REAL you shining through? Authenticity and your online brand
The more virtual our lives get, it seems the more we cry out for something genuine. What customers really want now is not just a product or a service – it’s a brand they can believe in. We all know that people buy people, so now, more than ever before,...
Keep it simple… Make it significant!
When I set up Branching Out Online, my key objective was to keep it simple. I knew that many small business owners were confused and intimidated by the obscure “techno-talk” and jargon surrounding online marketing. It put them off, it stressed them out, and it held...
Shine online with your business branding
Some small business owners think that branding is a luxury for the big boys, but this is a serious misconception. Whether you are a therapist, a photographer or a shop, branding REALLY matters and, it matters in every area of your business, but especially in your...
Help! I don’t know where to start with social media!
Sometimes, in the midst of running a business, getting to grips with your online presence can seem like an impossible task. “I don’t know where to start!” is a common, exasperated cry from many who skirt around their social media with a wary...
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