If you find you’re in a bit of a slump when it comes to social media inspiration, here are some great ideas to light your way and put a bit of spark into your tweets.
- Link to your blog
If you don’t promote your blog, how will anyone know about your great content? Driving traffic to your blog is essential to the success of your blog and tweeting about it can be a powerful way to reach out and connect with your audience. Instead of just tweeting the title of your blog post with a link back to your site, include an intriguing quote from your article which will give your followers a taste of the contents of your post and encourage them to click through to find out more.
- Ask questions
Being human, Twitter users love to share their opinions. So why not give your followers the chance to share them with you? Ask open ended questions to find out about their likes and dislikes; all this feedback can help your business. Remember that their input needs acknowledgement and appreciation, so thank contributors for their comments and ideas, responding individually where appropriate. Get creative with your questions, they needn’t be directly related to your business but must be in keeping with the tone of your brand’s voice.
- Use Twitterhours
Twitterhours provide focused sessions of fellow businesses getting online and helping to promote you and your business, in exchange for you helping to promote them. So make the most of them to grow your business, promote your services and meet like-minded entrepreneurs.
- Add an image
Statistics show that people are more likely to read your stuff online if you include images. So if you want to increase the amount of attention your tweets get, add a photo!
- Share Quotes
An entertaining way to share your company’s core beliefs is to share your favourite inspirational quotes. Don’t worry about whether a quote is interesting or engaging enough; If you love it, the chances are your followers will appreciate it too!
- Tag people in an image
Last year, Twitter released a feature that allows you to tag up to 10 people in a photo and upload up to four photos in one tweet without it affecting your character limit. This has big implications for businesses that share the photos of their followers and fans. Tagging others in your photos adds a level of recognition for followers that’s likely to encourage even more engagement on Twitter.
- Promote your services
Whilst we would strongly urge against tooting your own horn too much on Twitter – your goal, after all, is to converse with people, not send them running – there’s nothing wrong with a bit of good old fashioned promotion from time to time. Introduce your services, celebrate new product launches, and promote discounts and offers.
- Share highlights from events and conferences
Not everyone can attend important industry events, so sharing highlights from those you attend is a generous way to spread industry insight. Make your online audience a part of the event by Tweeting engaging images, quotes and highlights.
- Share the human side of your company.
The real value of social media lies within human connections. Capitalise on this by sharing photographs of yourself, your work space, celebrations, etc. This will remind your followers that you are a real person and, hopefully, one that they’d like to do business with!
- Promote freebies
Have something to give away? Twitter is the perfect place to encourage people to sign up for your newsletter by offering a discount, exclusive content, a free sample, a special thank-you, a coupon, etc.
Whilst there is no single formula that’s guarantees success for your business on Twitter, using these ideas will certainly help to ensure that you are offering content that’s engaging and interesting to your target audience. As you participate more on Twitter, you’ll develop your own unique ways in which to deliver messages specific to your business. Keep an eye on responses to your tweets and be prepared to tweak your efforts to get the best results for your business. Happy tweeting!
