How many businesses know they need to be using social media as everyone keeps telling them they should be on facebook, twitter etc? Many businesses fall into social media with no training or understanding of the marketplace its potential or how to manage it effectively!
With a small amount of focus it is possible to embrace social media, identify who and where your customers out and define a plan to reach out and connect with them!
Very often it is likely that a presence of more than one site is essential to reach the potential for your business. It’s all about your Brand Identity and communicating in the right tone to the ‘right’ people! There is no point in posting on facebook if you have only a handful of ‘likers’ and the people who you need to connect with are ‘tweeting’ away on twitter with your competitors!
A balance of a clear strategy and a focussed content plan is key to your social media success!
