Running your own business means you’ll often face these Scooby Doo dilemmas…
- “I need a website, but I don’t know where to start or who to turn to.”
- “My website is an ancient mess… it doesn’t represent me or my business any more. What the Scooby Do can I do?”
- “I need to tweak my website, but I’m worried I’ll do something seriously wrong if I fiddle around with it.”
The whole website thing just seems a tad too scary sometimes, doesn’t it? And that’s without anyone sneaking around in disguise and trying to spook you! But in all honesty, it doesn’t need to be. That’s what I’m going to talk to you about today (as well as highlighting a few of the biggest benefits your website can bring to your business).
So… Do I need a website?
To get started with your website, all you need to do is:
- Buy your domain name. There are many places to buy your domain name from, just tap the question ‘where can I buy a domain name from’ into your Google search bar and research the best price/deal. You’ll have to pay a yearly fee (or sign up for a 2/3- year deal for a lower price) and that will give you exclusivity to that particular domain name during that time. You can learn more about domain names over here: How to Choose the Right Domain Name
- Choose a web hosting company. This is so that your domain name and your website have a nice little home to call their own (just like renting a building for your business in the ‘real’ world). I can help with web hosting, by the way, so do get in touch if you’d like to know more. And if the thought of pointing your domain name to your hosting gets you reaching for those Scooby Snacks, fear not, I can help there too.
- Decide on your platform (I’d recommend WordPress.org every single time). There are many others out there too, but if you want to know why I’d choose WordPress over anything else, and why you should steer clear of the ‘free’ website offers out there, read one of my earlier blogs here: https://www.happyhearthq.com/free-website-really/.
- And then start working your magic! If you’re struggling here, by the way, keep on peddling, Scoobs, I’m right behind you (that’s Shaggy speak for “find out all about my easy, cost-effective website solutions here”: https://www.happyhearthq.com/work-with-me/).
Why Your Website is the Top Tool in Your Marketing Bag
Your website is your shop front to the world… your 24/7 secret sales agent that schmoozes your web visitors while you sleep. So forget about running away like a damsel in distress (we all know they’re a cartoon myth, right?) and thinking you can’t afford a decent website or you daren’t tweak it in case something bad happens or you haven’t got time to create one. Instead, think of all these lovely big benefits, and how they’ll impact on the success of your biz (and put those excuses to bed).
- Unlike your social media pages, your website belongs to you – which means you won’t wake up one morning, and realise it’s vanished in a puff of smoke.
- You’re in charge of the reins here (no need to worry about any meddling kids) – which means you can tweak and update your website as often as you like.
- You can capture your website visitors (not in a villainous kinda way, either) and encourage them to sign up to your newsletters and emails – which means you’ll open those communication doors and start warming up relationships in the gentlest way possible.
- You can see which pages are devoured the most, and which are trapped behind tumbleweed, and do more of what’s working so brilliantly for you. Try Google Analytics or a plugin called ‘Count Per Day’ if you don’t track your website yet.
Can you see that websites don’t have to be scary…? Take my advice, forget about Scooby Doo, break down your website tasks into Scrappy-sized chunks, and start working towards your fabulous website today.
You know where I am if you need a helping hand.
FREE Website Planner
Are you planning a new website and not sure where to start? As a small business owner, I believe that the web is what you make it…and you CAN make it work for you! The Internet allows us to punch above our weight with the big guys. Download my FREE Website Planner for Small Businesses and get started today! Print out your planner, get some highlighters and post-it notes, jot ideas down, get focused and plan ahead. You’ll be amazed at the difference you can make to your business!